1. Definition of Cookies and Tags

Cookies are small text files stored on your device (computer, smartphone, tablet) when you visit a website. They help improve your browsing experience, remember your preferences, and collect statistical and marketing data.

Additionally, WeCraft Studio may use web tags (also known as “tracking pixels” or “web beacons”) to analyze your interactions with the site or our advertising content. These tools help us measure the effectiveness of our campaigns and optimize our services.

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2. Purposes of Cookies and Tags

The cookies and tags used on the website www.wecraft.fr serve the following purposes:

• Site functionality: Improve your browsing experience and store your preferences (language, layout, etc.).
• Performance analysis: Track traffic statistics using tools such as Google Analytics or Matomo.
• Marketing optimization: Measure the impact of our advertising and personalize displayed content.
• Security and hosting: Ensure fast and secure access to the website through services like Webflow or Cloudflare.
• Social media: Integrate content or features from third-party platforms such as YouTube, LinkedIn, or Instagram.

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3. Managing Cookies on the Website

During your first visit to wecraft.fr, a consent banner allows you to configure cookie usage. You may at any time:

• Access the Manage my cookies page to change your settings.
• Accept or refuse cookies by category (essential, analytics, marketing, etc.).

For any questions, you may contact us at contact@wecraft.fr.

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4. Browser Settings

You can also manage cookies directly from your browser:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

⚠️ Disabling cookies may limit certain features of the site (e.g., interactive or personalized content).

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5. Data Collected by Third Parties

WeCraft Studio works with trusted providers who may collect certain data via cookies:

• Google Analytics: Analysis of user behavior.
• Webflow / Cloudflare: Secure hosting and site performance.
• Social media: Cookies may be set when integrating LinkedIn, YouTube, Instagram content, etc.

Some data processing may occur outside the European Union. In such cases, we ensure that Standard Contractual Clauses (SCCs) are applied in accordance with the GDPR.

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6. Cookie Retention Period

• Technical/essential cookies : Until the end of your session.
• Analytics cookies : 6 to 13 months.
• Marketing cookies: According to retention periods defined by our partners (up to 24 months).

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7. Updates to This Policy

This policy may be updated at any time to reflect technological, legal, or functional developments. The latest version is always available on www.wecraft.fr.