Vault Club – E-commerce Website Design
+60% membership sign-ups after launching a streamlined Webflow e-commerce experience.
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Project Overview
Vault Club is a Canadian membership-based lifestyle brand that offers exclusive access to premium events, services, and perks. They approached us with the need for a modern, conversion-focused e-commerce website that could clearly communicate their brand values, attract new members, and make sign-ups seamless.
We designed and developed a fully responsive Webflow website with an integrated membership system, creating an elevated digital presence that matches their premium positioning.
The Challenge
Vault Club’s previous website was visually outdated and lacked a clear value proposition. The user journey was fragmented, making it difficult for visitors to understand the membership benefits and complete the sign-up process.
Key issues:
- Cluttered design that didn’t reflect a premium lifestyle brand.
- Complicated membership purchase flow leading to drop-offs.
- Limited content management flexibility for future updates.
- Poor SEO optimization and low discoverability.
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The Process
Discovery & Strategy
Design Phase
Webflow Development
E-commerce Setup
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