Project Overview
Deccan AI specializes in RLHF and SFT datasets, helping global clients build reliable AI systems. Spring Labs was tasked with redeveloping their website to better reflect their technical depth, improve structure, and create a smoother experience for international visitors.

The Challenge
The previous site was highly technical and dense with information, making it difficult for potential clients to understand Deccan AI’s real value. Content was scattered, visuals lacked clarity, and performance issues slowed the browsing experience. The biggest challenge was translating complex data concepts into clear, human-centered storytelling without losing precision.
Key issues:
- Confusing structure simplified into clear navigation
- Dense content rewritten for readability
- Visuals aligned with data-focused identity
- Loading time reduced significantly

Our Solution
We approached Deccan AI's website redesign with a strategy-first mindset:
The Process

Discovery & Strategy
Conducted workshops to understand Vault Club’s brand, target audience, and goals.
Design Phase
Crafted high-fidelity Figma mockups that reflected a premium, modern lifestyle aesthetic.
Webflow Development
Implemented the approved designs in Webflow, ensuring responsive layouts across all devices.
E-commerce Setup
Integrated Webflow’s e-commerce system with custom checkout flows tailored for membership sign-ups.
Launch & Optimization
Performed QA testing, implemented SEO best practices, and provided training for Vault Club’s team to manage content independently.











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