One of Many

Deccan AI — Data Excellence in Every Model

Pristine RLHF and SFT datasets, expert human insight, and reliable AI workflows for real world performance

Project Overview

Deccan AI specializes in RLHF and SFT datasets, helping global clients build reliable AI systems. Spring Labs was tasked with redeveloping their website to better reflect their technical depth, improve structure, and create a smoother experience for international visitors.

The Challenge

The previous site was highly technical and dense with information, making it difficult for potential clients to understand Deccan AI’s real value. Content was scattered, visuals lacked clarity, and performance issues slowed the browsing experience. The biggest challenge was translating complex data concepts into clear, human-centered storytelling without losing precision.

Key issues:

  • Confusing structure simplified into clear navigation
  • Dense content rewritten for readability
  • Visuals aligned with data-focused identity
  • Loading time reduced significantly

The Process

Deccan AI — Data Excellence in Every Model

Discovery & Strategy

Conducted workshops to understand Vault Club’s brand, target audience, and goals.

Design Phase

Crafted high-fidelity Figma mockups that reflected a premium, modern lifestyle aesthetic.

Webflow Development

Implemented the approved designs in Webflow, ensuring responsive layouts across all devices.

E-commerce Setup

Integrated Webflow’s e-commerce system with custom checkout flows tailored for membership sign-ups.

Launch & Optimization

Performed QA testing, implemented SEO best practices, and provided training for Vault Club’s team to manage content independently.
+
60
%
Membership Sign-ups
Within the first 2 months
40
%
Bounce Rate
Thanks to improved UX & navigation
Stronger Brand Positioning
Premium lifestyle-focused digital presence
CMS Management
Effortless updates for perks, events & blog