Project Overview
Buffet Royal Dragon, a renowned Asian buffet in Paris, offers an extraordinary dining experience blending tradition, flavor, and atmosphere. The goal was to reimagine their online presence to match the restaurant’s rich identity — a space where food, culture, and hospitality come together.

The Challenge
The restaurant’s previous website didn’t fully express what makes Buffet Royal Dragon special. Essential details like the menu, opening hours, and halal options were hard to access, and the overall design lacked the warmth and elegance of the in-person dining experience. The challenge was to build a site that conveyed the same energy, vibrancy, and authenticity that guests feel when they walk through the doors.
Key issues:
- Unclear presentation of dishes and atmosphere
- Important details like hours and location buried deep
- No emphasis on halal certification or dietary trust
- Lack of customer credibility online
- Unclear expectations for reservations or timing

Our Solution
We approached Buffet Royal Dragon’s website redesign with a strategy-first mindset:
The Process

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