Project Overview
Klauser Capital is a firm specializing in 0% APR business funding, credit optimization, and educational support for entrepreneurs seeking capital to scale. Their website needed to reflect this unique value, articulate complex services clearly, and convert visitors into qualified leads. The redevelopment focused on clarifying messaging, structuring content for trust and performance, and presenting a strong digital presence that matched their financial expertise.

The Challenge
The original site featured compelling promises but lacked clarity around process, service differentiation and trust indicators. Prospects struggled to understand how the funding model worked, which businesses qualified, and what results could realistically be expected. Navigation was scattered, visual hierarchy was weak and page performance did not support conversion goals.
Key issues:
- Service offerings and funding model unclear.
- Lack of credibility and trust signals.
- Navigation and conversion flows were confusing.
- Visual style felt generic for a financial brand.
- Site load time and mobile experience under-performing.
Solution
We restructured the site to present a clear “How it Works” process, user-friendly service breakdowns and strong social proof. We developed design elements that evoke financial credibility while maintaining approachability. Content was rewritten to explain actionable steps, real client outcomes and the knowledge component of the business. The site was optimized for speed, mobile performance and lead capture.

Our Solution
We approached Klauser Capital's website redesign with a strategy-first mindset:
The Process

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